Apo Demirtas joined the Jumeirah Group in September 2007 in the capacity of Chief Sales & Marketing Officer. In his role, he is responsible for sales, marketing and revenue management for Jumeirah Group.
Prior to joining the Jumeirah Group, Apo was based in Atlanta, Georgia, where he held the position of Vice President Market Strategy for the Americas for InterContinental Hotels Group. In his role, he was responsible for the channel marketing, sales, distribution and revenue management strategies for the company’s managed hotels.
With a Bachelor (Bsc) and Masters (MSc) of Science degree in Hotel Management as well as a Ph.D work in Microeconomics & Marketing at the Ohio State University in the USA and extensive experience in the sales, marketing and revenue management field of the hospitality industry, Apo brings great expertise and invaluable international experience to Jumeirah.
Prior to his time with InterContinental Hotels Group, Apo worked in several senior sales, marketing and revenue management positions with high profile international hospitality businesses including Hilton Hotels Corporation and the Cendant Corporation.